Who reads the SUMERNET website?

Our website is one of the primary channels to engage with our various audiences ranging from researchers to media and policymakers. The website provides stories form the Mekong Region, academic publications, regular network updates and multimedia like videos, podcasts as well as tools and guidance documents.

Oung Kham Oo By Oung Kham Oo - Jul 16, 2021

From our analysis, we found that an average of 1,700 users monthly directly assess the website through an organic search using their web browsers.

(*Organic search refers to the search results of a search engine that cannot be influenced by paid advertising.)

 

Among the people who visited the SUMERNET website in April, May, and June, we notice that the demographic is significantly leaning towards the younger age group: 25-34 years old (possibly early career professionals) and 18-24 years old (possibly still in university).

Our audience for the website comes from Thailand, Vietnam, Myanmar, Laos, Philippines, Cambodia, Singapore, and India as well as beyond including United Kingdom, United States, Australia, and South Africa.

 

Facebook and Twitter

SUMERNET website is also linked to the social media platforms such as Facebook and Twitter to engage with wider audiences across the region and beyond.

 

At present, the SUMERNET Facebook page has 551 followers and Twitter has 400 followers. Similar to the website, most of the followers are in the 25-34 years old age group.

Our analysis illustrates what is good about the website (stories and multimedia) and what needs to be improved (regular content).

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Building research for policy towards sustainable development in the Mekong Region

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